You'd think that being in the business of providing graphic design and creative services for nearly a quarter of a century would require some real wisdom. It doesn't. Really it's just a matter of applying a couple of pretty simple (and seemingly obvious) principles.

Listen. A design cannot succeed unless it appeals to its intended audience. Buster Designs begins every project by asking the question: Who is the target audience? From there, just listen to the answer and design accordingly.

Be honest. As much as Buster Designs' success is related to design skill (and, damn he's good) it has everything to do with getting the job done right, on time and on budget. Seems simple, but it turns out to be a rare commodity.

Be fair. Buster Designs has long been accused of being "behind the curve" on pricing, but when it comes time to pay the bill, there's no complaining. Everyone likes a deal, and Buster Designs remains a great value.

These simple principles appeal to everyone from mom-and-pop shops to corporate giants. They yield trust and success, creating relationships that sustain for years instead of months. Over 150 clients down the road, it seems to be working.